Entries by John Keller

Clutch Names W3 Affinity as Top 3 Global Leader in NPO SEO

Non-Profit Organizations are a specialty very near & dear to W3 Affinity. We’ve been working within the non-profit space since the beginning with a focus on cost-effective solutions, partnering in the effort, and specializing in the tools offered in digital marketing to NPOs. We’re proud to announce that as of October 1st, W3 Affinity was […]

How is the cost of SEO determined?

Search engine optimization is no longer an optional service that some businesses choose to ignore. If you work online through a website, blog, social media, or another internet platform, you need SEO. SEO, or search engine optimization, is the improvement of your business’ visibility through search engines. Google, the king of the search engines, controls […]

What Does a Fractional CMO Do?

The chief marketing officer, or CMO, is the leader of the marketing team in any company. He or she is responsible for effectively organizing and distributing marketing content and campaigns. Usually, a CMO has a team of marketing professionals working beneath them to delegate these responsibilities to. While the CMO role is common in large […]

W3 Listed as Top Legal SEO!

We’ve been working in the legal vertical for a little over a decade and after years of work and client review. W3 Affinity is proud to announce we’ve reached the top 15 Legal SEOs in the world today by Clutch.Co’s Rankings. Ranking in this space is a direct result of reviews from our clients, case […]

What Services do Digital Marketers Handle?

Digital marketing is a crucial element to any successful modern business. The rise in e-commerce alone has made it impractical for businesses to neglect their digital reputation. By 2021, it’s been predicted that more than 2.14-billion consumers will be shopping online. That’s a lot of potential customers to miss out on for a lack of […]

5 Benefits of a Fractional CMO

More than two-thirds of B2B companies outsource at least some element of their marketing. There is also an increase in freelancing in America with one in three members of the U.S. workforce working in a freelance capacity. Combine this with the fact that LinkedIn’s workforce survey found a shortage of talent for those with marketing […]

W3 Affinity recognized as top small business SEO company & local SEO company

Located in Virginia, we are a competitive digital marketing agency who specializes in building your company’s online presence using tools such as website development, SEO, and inbound marketing. Our comprehensive services are guaranteed to boost your business to where it needs to be. We are considered one of the most affordable and effective digital marketing […]

How Content Generation Impacts Keyword Rankings

You’ve written a great piece of content; it’s posted; you run it through a quick Google search, but it’s not anywhere on the SERP! If you’d had this issue or have seen your content fall behind other competitors, you might be using the wrong keyword research tactics. Generating SEO content that ranks high on Google […]

5 Reasons You Need a Constant Flow of Content

The content you post online tells a story about your brand. By leaving this digital footprint in the online marketplace, you build a web presence. Your company’s web presence is compiled of every piece of content related to it, including your blog, social media posts, videos, and even links or mentions by other websites. All […]