Entries by John Keller

What Does a Fractional CMO Do?

The chief marketing officer, or CMO, is the leader of the marketing team in any company. He or she is responsible for effectively organizing and distributing marketing content and campaigns. Usually, a CMO has a team of marketing professionals working beneath them to delegate these responsibilities to. While the CMO role is common in large […]

What Services do Digital Marketers Handle?

Digital marketing is a crucial element to any successful modern business. The rise in e-commerce alone has made it impractical for businesses to neglect their digital reputation. By 2021, it’s been predicted that more than 2.14-billion consumers will be shopping online. That’s a lot of potential customers to miss out on for a lack of […]

5 Benefits of a Fractional CMO

More than two-thirds of B2B companies outsource at least some element of their marketing. There is also an increase in freelancing in America with one in three members of the U.S. workforce working in a freelance capacity. Combine this with the fact that LinkedIn’s workforce survey found a shortage of talent for those with marketing […]

W3 Affinity recognized as top small business SEO company & local SEO company

Located in Virginia, we are a competitive digital marketing agency who specializes in building your company’s online presence using tools such as website development, SEO, and inbound marketing. Our comprehensive services are guaranteed to boost your business to where it needs to be. We are considered one of the most affordable and effective digital marketing […]

How Content Generation Impacts Keyword Rankings

You’ve written a great piece of content; it’s posted; you run it through a quick Google search, but it’s not anywhere on the SERP! If you’d had this issue or have seen your content fall behind other competitors, you might be using the wrong keyword research tactics. Generating SEO content that ranks high on Google […]

5 Reasons You Need a Constant Flow of Content

The content you post online tells a story about your brand. By leaving this digital footprint in the online marketplace, you build a web presence. Your company’s web presence is compiled of every piece of content related to it, including your blog, social media posts, videos, and even links or mentions by other websites. All […]

Why Clutch is an Important Resource for Businesses

When we finally put aside the time to do our own marketing (the toughest customer, ourselves!), we maximize our efforts to make the most impact. For us, going after specific keywords in Google is a fool’s errand. We compete with companies 10-1000x the size of our own with an agency worth of individuals marketing for […]

Tips to Build Links

Still a major practice today is the act of Link Building. We have this on our strategy quarter after quarter and have so for over 16 years. Why? Because it is simply one of the most impactful ways to increase rankings across the board. While it’s extremely impactful, it’s equally difficult to get links that […]

3 Pro Tips for Social Media Management

Tip 1 We’ve entered 2019 getting deep into our social media strategies as we’ve seen the impact its had on our clients over the years. In 2018, we saw tremendous growth in Social for our clients. Organic Social in recent years prior had been a great avenue for branding and trust, however, it had been […]