Meet the Team

W3 Affinity boasts a well-rounded team of skilled experts dedicated to helping clients achieve their goals. We believe in working alongside our clients to deliver measurable results and provide the best experience possible.

CEO

John Keller

Working within businesses from manufacturing to retail and learning about all aspects of the business needs from B2B and direct to consumer John found his home in marketing and business development. 

Through the years he helped business from start ups to brands that most households would know grow through a time proven strategy that evolved to meet the market need. 

After deeply learning the Inbound Marketing methodology, John sought out an affordable plan for all businesses to adopt and successfully launch and grow through its practice. 

After over 18 years in the industry, John’s mission is now to grow a team of successful business leaders within W3 to help more and more business grow at scale through our proven process. 


Q&A with John

How did you decide to get into your current work role?

Having spent over half my life in the field, it’s hard to remember the reason I landed here. The reason I’ve stayed has evolved over time and grown with the business and my personal goals for the future of W3. 

The decision to get into business growth and digital marketing came from seeing a need for the skills while maintaining affordable, proven strategy. 

The reason for staying in the role is a God driven business model to support our clients in their growth with a servitude to exemplary practices that show Christ through our work ethic and methodology. This includes leading a team through this model and educating the future of W3 in our practice and standards. 

What’s the best thing that’s happened to you this year?

Growing the team. This has been at the core of doing what we have set out to do at W3. Placing team members carefully in charge of the various roles here at W3 to carry out our mission. I’m excited for the team members that joined us this year. 

What do you want others to remember you for?

I want to leave a legacy in family and in business of love, integrity and generosity. 

When is the last time you tried something new?

This feels like a constant! Trying new things keeps me going. I enjoy picking something up and seeing if I’ll like it. The latest is cooking with a smoker and making big meals for the family and friends. Not sure what’s next but I’m sure it’ll involve water or food!

Digital Marketing Manager

Warren Coppage

Before graduating from Lander University in Greenwood, SC, Warren first honed his SEO & Google Advertising skills as an intern at Up & Up, a digital marketing agency. After graduating he turned his sights to W3 Affinity to tackle all channels of digital marketing.

Most recently, Warren was promoted to Manager of Digital Marketing a year and a half after joining the team. He manages & implements marketing strategies for businesses of every size & across numerous industries.

“At a young age, I knew I wanted to be involved in advertising after painting signs & tracking the sales increases they led to for my father’s business. As I grew up I fell in love with technology & enjoyed watching businesses start from scratch & grow through the power of digital marketing. Now that I have a pivotal role, helping clients achieve their goals inspires me every day.” 


Q&A with Warren

What is the favorite part of your job and the impact you make?

Over my time at W3 Affinity, my favorite part of my job is helping passionate businesses that deserve to compete. As W3 Affinity continues to grow I’m thrilled to tackle the challenges that our clients face as a team.

What’s the best thing you’ve learned since starting your career?

Digital marketing isn’t a one-size-fits-all for all businesses. Each business requires touchpoints in all digital marketing channels however to be successful across many industries requires continual learning and adaptation of proven marketing strategies.

How did you decide to get into your current work role?

In high school, I started taking marketing classes & that continued into college. I stumbled across a digital marketing class where I felt I was the only one in my class that enjoyed it. My competitive nature took hold during our mock advertising campaign. After having the best campaign results in the classroom I was determined to get the necessary experience I needed.  I started an internship at a marketing agency the summer before graduation and that experience confirmed the career path I wanted to take. Following graduation, I came across W3 Affinity & after just the first conversion with John I knew this would be the perfect environment to develop my skills & be a pivotal part in helping businesses grow.

Creative Design & Development Manager

Jason Williams

When it comes to Jason, he is truly a “Jack of all trades” or should we say “Jason of all trades”. He brings an extensive amount of experience and knowledge from his many years in the digital marketing industry and strives to make brands truly shine to make them look their best. From creating websites to graphic design, and even video production, you know you’re in good hands when he’s working on your project. 

After studying graphic design at Norfolk State University in Virginia, Jason began working at the local newspaper as an online producer. He was responsible for managing and editing the paper’s separate local entertainment website and also assisted with the production of the entertainment section on the newspaper’s own website as well. While working there, Jason managed freelance writers, photographers, and designers, all the while making sure the entertainment website’s online presence was the best it could be, not only for its readers but also for potential advertisers.

Some time passed and Jason became a little homesick and wanted to take his talents back to his home state of New Jersey where he started working at the nation’s largest real estate company on one of their newest brands as a digital marketing manager. This industry was new to him, but he didn’t let that stop him from constantly creating new and invigorating content for the brand. He spearheaded the brand’s social media presence, as well as led design and development teams through website redesigns and new initiatives. During this time, he was also a part of the team the created the brand’s first mobile app which was awarded multiple Webby nominations and set the company apart from the rest of the industry. 

Jason didn’t stop there with the real estate industry though. He then decided to switch over to the parent company’s company-owned brokerage working as UI/UX designer. Even though this was a role he never had before, all of his previous positions had him managing various aspects of UI/UX design and he was very well versed in how to really make a website work well and look great at the same time. In this new position, he was once again tasked with many redesigns of consumer websites and internal admin websites. He also was responsible for the company’s internal social media & communication platform, bringing together colleagues from all across the country to collaborate online. 


Q&A with Jason

What is the favorite part of your job and the impact you make?

By far my favorite part of my job is when I make someone’s dream a reality. This is especially true when it comes to small business owners. Even though I’ve worked with some really big nationwide companies, when I do freelance work with an SBO and they tell me about a problem or dream they have been trying to get done for a long time, it gives me the energy to give them that “rockstar” service that they have been longing for. Then to see their company/brand really thrive afterward brings me great joy and satisfaction


What’s the best thing you’ve learned since starting your career?

Not everyone is going to agree with your vision, but it’s your job to make them see your vision. Sure, not everyone will have the same exact tastes as you, when it comes to design work. But if you are not explaining yourself correctly, giving them the total picture, then how could you expect that to happen in the first place? Clear communication is key, and making sure that you are getting your point across in the correct way is paramount. 

How did you decide to get into your current work role?

Tech life has always interested me, starting all the way back in middle school. I remember when my mother’s department at her high school she taught at allowed the teachers to have a computer at home as well. When she brought it home, I was always on that thing, learning every aspect of the technical part of it. This morphed into my becoming interested in graphic design. Once I hit high school, I took many graphic design and computer-related electives, mainly because it was a passion of mine. Then after high school, I decided to follow what my main interests have been for so many years at that point, graphic design & interactive websites. All of those early seeds of tech life when I was young led me to this point. Nowadays, the famous quote “Do what you love, and you’ll never work another day in your life.” rings very true for me. 

Digital Communication Specialist

Kathryn Arends

After graduation from Tulane University – Freeman School of Business, Kathryn started at W3 Affinity as a Digital Communication Specialist. She runs social media for our clients and helps with fulfillment of emails, content, and more.

“I’ve always had a creative side growing up whether it was making and selling art, designing and embroidering clothes, or exploring photography and graphic design. I found so much of my inspiration through social media such as Instagram, and Tumblr, and managed my own various social media accounts.”

After working as an accounting intern for two summers, she realized she couldn’t be as creative as she wanted in a finance and accounting related career. Throughout college, she fell in love with the balance of business strategy and creativity that marketing offers and realized digital marketing was the industry she should start her career in.


Q&A with Kathryn

What is the favorite part of your job and the impact you make?

My favorite part of my job is designing emails. It is so fun to spend time playing with formats and graphics to ensure the email communicates the right message from the brand. It is very rewarding when you see high conversions for a client from an email you worked so hard on and are so proud of.

What’s the best thing you’ve learned since starting your career?

Teamwork is how any business thrives. My coworkers and I can provide such high quality work because we all work together to capitalize on our strengths. Our best clients are clients who also value teamwork and communicate closely with us as we all work together.

How did you decide to get into your current work role?

Social media and aesthetics have always been a huge interest of mine throughout my life. Working as a digital communication specialist, I have the freedom to think creatively and strategically which creates the perfect balance to my day-to-day work.

Digital Account Manager

Kaylee Swanson

“In the process of discovering my love for marketing, I found my purpose and identity. Through marketing, God showed me that my unique characteristics don’t work against each other but actually work together to make me who I am.”

Kaylee Swanson completed her Associates in Business Management and Digital Marketing at Sinclair Community College. While in college, she had an internship opportunity to work as a Creative Marketing Specialist. She gained valuable experience in social media marketing, podcasting, blogging, and learning the dynamics of interpersonal communication and leadership.

Communication has always been a focus for Kaylee; she has enjoyed expressing herself through different creative outlets. In her senior year of high school, Kaylee had the opportunity to give a TEDx Talk about personal identity, furthering her desire to lead and encourage others.


Q&A with Kaylee

What is the favorite part of your job and the impact you make?

The best part of my job is the relationships I get to build. I love the people I work with, and I have enjoyed getting to know them, having fun with them, and learning from them. Not only have I gotten to build relationships with my teammates, but I have loved getting to know my clients as well.

What’s the best thing you’ve learned since starting your career?

Good communication is vital in any relationship or team. No team can flourish without clear communication. Real authentic relationships have to be founded on honesty, mutual respect, and love.

How did you decide to get into your current work role?

Before joining the W3 team, I didn’t believe there were any marketing agencies that shared my values. I was convinced that the only way to work for a company I believed in was to work in-house somewhere. After interviewing with John, I realized that W3 Affinity was different. I knew from that point on that I didn’t want to work anywhere else. I have loved settling into the role of a Digital Marketing Account Specialist at W3, and I am continually inspired by our team and the clients we serve.

Business Development Specialist

Jeremy Baldwin

What is the favorite part of your job and the impact you make?

I love knowing that every client we have is getting 100% of our effort, this really lets the customer know that they have someone else working just as hard on your business as you are. With all the work we do for you, I can assure you that you will be getting the best out of W3.

What is the best thing you’ve learned so far?

I have learned that the digital marketing industry has very mixed emotions. Many people are afraid of getting scammed, so working for a company like W3 that wants your business to succeed as much as you do really makes me feel good about what we do.

How did you decide to get into your current work role?

I was working at a car dealership and met John, the CEO, and we talked about his company and him possibly investing in a sales person. Hearing everything that W3 does really made me feel like John had a real solid business that does great work for others. Fast forward to today, I have joined his team to help W3 grow and really change the industry.

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