Understanding the SEO Audit
Understanding digital marketing lingo will help you understand the SEO audit.
An organic keyword is a keyword used to attract people to your website through search engine optimization. Similar to organic keywords, PPC keywords are phrases paid to target through paid search marketing campaigns.
What are the most visited pages on my website? In the audit, we list your most visited pages with estimates of how many monthly clicks each receives. Having Google Search Console & Google Analytics set up for your website allows you to get more accurate data on your popular pages. Set up Google Analytics & Search Console to get accurate reporting of your website’s performance.
Backlinks are crucial to your search results ranking. Google and other search engines value your website based on the number of and quality of the backlinks to your website. A backlink is a link created when a website links to another website. Backlinks from websites that have a strong domain authority are the most valuable.
Indication of successful SEO efforts is high domain authority. The score ranges from 1-100 just like a test in school; the higher the score the better. It indicates how likely a website is to rank on a search results page. It is not a ranking factor that Google or other search engines read, but it encompasses many factors that they do use for ranking websites.
What is an organic competitor? They are websites ranking for similar keywords that yours does. If the organic competitors feel out of place, that typically means your website isn’t ranking for the correct keywords. If the competition is legitimate, your goal is to put in the effort to improve keyword ranking on the competitive phrases with high search volume.
Do You or Your Competitors Advertise on Google? We Can Tell!
Your organic competitors might be advertising on Google. The audit will tell you exactly which competitors are advertising and even the keywords they are advertising for.
If you are advertising on Google, the report will include your top-performing keywords as well. Included in our audit will be recommendations for keywords you should target. Although we strongly recommend that any business have a Google Ads certified expert to manage advertising campaigns, you can easily set up a simple advertising campaign. Google Ads is the best advertising platform with many campaign types and targeting tools that will direct quality traffic to your website.