NEW WEBSITE CASE STUDY

HOW HAVING A WEBSITE INSTANTLY GREW A CONSULTANT’S BUSINESS

Instant Growth From the Online Presence Helped One Company Realize It’s Potential.

Project Overview

How We Got Started

W3 Affinity met John of FTS through a referral and grew a relationship from there.

Overtime, W3 Affinity enlightened John that the value of a website is something he could not overlook if he wanted to grow his business in consultation.

The project began in November and was quickly completed in December of 2019.

Their Problem

Heavily regulated, with lots of rules, and nothing to work with, we had to develop a website that provided both information and ability for the client to grow.

The social services field that FTS is in, required a careful hand. We put together the mock-up of the brand and website and began the development immediately with the client’s buy-in, but it needed to pass through a government filter to go live.

W3 Affinity built my vision into a website, going above and beyond.

John S.Owner, Fundamental Training Solutions

THIS WAS A NO-BRAINER WHEN WE GOT INTO IT. BUILDING A WEBSITE WOULD GROW THIS BUSINESS VERY QUICKLY AND TIMING WAS EVERYTHING.

John KellerCEO, W3 Affinity

Our Solution

We advised John at FTS to develop this website because it would set him apart in his field. A major portion of the issue in the industry was regulation and scarcity of information out there from competitors that successfully went online.

Having an online sign-up, information and presence would set John’s company far apart from the canned list of competitors with @aol.com & @yahoo.com email addresses to allow him to take on more consultation hours from the county/city/state level than his competitors and expand his business in training.

WordPress Was the Platform

We stick to WordPress when it comes to user-managed content. We developed their entire site on WordPress and used minimal plug-ins to keep site speeds down and user experience clean. Consulting with John we managed to build this website to regulatory status and get it live in under 30 days.

A Strong Brand to Stand Out Further

John from FTS came to us without a logo, colors, or message. We decided to help out in this area as we have a special gift for helping companies get off the ground at an incredibly low cost and tremendous value. We developed a logo that resonated with his mission, colors that suited the brand, and text that drives users to action.

The Results

Standing Out in the Crowd

Something that we do daily when it comes to advertising, SEO, email, social, and automation is stand out of the crowd. However, developing only a website isn’t typically our process. We identified that developing a standout website would be the difference for FTS because all his leads came from a state-managed referral list.

The primary lead generator being littered with sub-par companies, it was easy to see that a good brand and great website would be the reason FTS Grows.

Fundamental Training Solutions informed us that not only did the website motivate him to do more with his business, he also has seen an extremely high increase in call volumes from leads coming from the state, and the past 30 days YoY have been over 250% more successful in hours consulting. An immediate return on investment.