WHAT TACTICS ARE USED FOR ECOMMERCE MARKETING
The primary tactics used are within Pay-Per-Click advertising & Search Engine Optimization. While the supporting tactics of email marketing, marketing automation, and content strategy are used to grow the online store at scale.
Pushing the envelope in product, category, brand, and audience SEO helps build the long term & evergreen strategy while pay per click allows pursuing low hanging fruit & quick wins, experimental keywords, and high return on ad spend growth.
WHY W3 IS RIGHT FOR YOUR ECOMMERCE MARKETING
W3 Affinity has the experience needed to execute the specific type of strategy that eCommerce requires. It’s an approach unlike any other form of internet marketing and requires technical expertise along with a sense of what your customers are looking for in a user experience.
We offer a clear approach to digital marketing to grow your business while delegating tasks outward and inward to the appropriate team, contractor, or internal staff member.
The approach taken is based on a successful track record of growing businesses through streamlined marketing practices, execution of tasks in the most affordable and practical manner, and attention to detail in the execution of marketing strategies.
”W3 Affinity couldn’t have done better. We’re not hearing from customers, which is the whole purpose of this system. When we were on Volusion, we had glitches that caused people to call or e-mail. We haven’t had any issues so far. Shopify Plus has given us an improved customer experience, so we’re not anticipating any issues. When you first migrate, you have to expect a downturn in sales. That’s one of the things we were hoping to happen in December because nobody orders plants during the holiday season. We’re now about equal in sales with this time last year, which means we’re picking up. We feel that we’ll hit spring without missing a beat. The benefits of Shopify will start appearing as we get busier then.
Briscoe WhiteCEO of The Growers Exchange
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WHAT ECOMMERCE DIGITAL MARKETING & SEO SERVICES INCLUDE
eCommerce Marketing Plans offer an all-inclusive strategy, development, and management of Digital Marketing efforts. W3 Affinity handles development & management of the eCommerce system, SEO on & off site, advertising, email marketing & marketing automation and detailed reporting for the eCommerce performance based on channels.
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On-site/Off-site SEO Services
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Advertising Management & Development
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Social Media Strategy
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Marketing Automation Management & Development
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Email Marketing Campaigns
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Weekly Check-in
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1-4 content pieces monthly @ 750 words each
