Entries by John Keller

Why Clutch is an Important Resource for Businesses

When we finally put aside the time to do our own marketing (the toughest customer, ourselves!), we maximize our efforts to make the most impact. For us, going after specific keywords in Google is a fool’s errand. We compete with companies 10-1000x the size of our own with an agency worth of individuals marketing for […]

Tips to Build Links

Still a major practice today is the act of Link Building. We have this on our strategy quarter after quarter and have so for over 16 years. Why? Because it is simply one of the most impactful ways to increase rankings across the board. While it’s extremely impactful, it’s equally difficult to get links that […]

3 Pro Tips for Social Media Management

Tip 1 We’ve entered 2019 getting deep into our social media strategies as we’ve seen the impact its had on our clients over the years. In 2018, we saw tremendous growth in Social for our clients. Organic Social in recent years prior had been a great avenue for branding and trust, however, it had been […]

W3 Affinity Achieves Excellence in eCommerce SEO Services!

W3 Affinity is proud to announce that we have been featured on Clutch.co as a SEO E-commerce leader. Clutch is a Washington D.C. based research and reviews firm that covers thousands of B2B firms in over 500 different industries. Clutch gives buyers the ability to compare similar service companies and identify the ideal partner that […]

W3 Affinity Rises to the Top on Clutch.co!

With 15 years of experience, 300+ clients served, and a 30% average client revenue growth, W3 Affinity continues to make noteworthy strides in the marketing field. We provide exceptional web design and SEO strategies that are tailored to our client’s unique business challenges. As a full-service digital marketing agency that strives to fulfill any, if […]

WooCommerce vs Shopify [Business Owner vs Developer]

WooCommerce vs Shopify I wanted to approach this topic from two perspectives, the business owners view on WooCommerce vs Shopify and the developers view on WooCommerce vs Shopify. Both of these platforms have their merits and would make excellent online stores for any business to get off the ground on. We’ll dig into which is […]

The Second Step for SEO: On-Page Optimization, Part 2

Alright, you’re likely reading this because you’ve read part 1 of On-site SEO and are ready to keep getting deeper into the on-page SEO. We’ll cover Keyword Consistency, Linking internally, Sitemap.xml, and Robots.txt. These items are necessary to both help the user and the search engine understand your website and how to crawl it. Let’s […]

Design for the User

You’ve probably read virtually every beginners guide to SEO there is on the web, and all of them are telling you to make sure you have your keywords here and there, and there… and there. Eventually, you’ve finally put all your content on your site and read it thinking, “What did I just say?” According […]

What is Google Tag Manger & why do I need it?

Simply put, this is a tool provided by Google that allows you to run code, tracking, or programs on a website or app without having to edit the code of the website (once installed!) Google Tag Manager simplifies the ever-changing world of digital marketing by allowing you to swap out scripts for call tracking software if […]