Digital marketing is a crucial element to any successful modern business. The rise in e-commerce alone has made it impractical for businesses to neglect their digital reputation. By 2021, it’s been predicted that more than 2.14-billion consumers will be shopping online. That’s a lot of potential customers to miss out on for a lack of digital marketing management.
Fortunately, for companies who want to take advantage of the digital marketing movement, but aren’t savvy in the way of computers, there are digital marketing services to help. Digital marketing services specialize in everything from websites to content creation. You can hire them as members of your team, or contract third-party services for a period.
Curious to know more about what exactly digital marketers do and which services they offer? Here’s a quick look into the types of services that digital marketers handle.
E-mail is one of the oldest forms of digital marketing available, and yet it’s as relevant today as it was when it was first introduced to the internet. In fact, 99% of all consumers look at emails at least once a day. This is staggering when you consider the potential it lends to your marketing plans.
E-mail marketing is so much more than sending out a weekly newsletter. It includes:
- Abandoned cart reminders
- Special instructions
- Promotional coupons and special offers
- Customer loyalty program updates
- Form delivery and retrieval
- Welcome messages
- Customer retention services
E-mail marketing can be both manual and automated. Automated services are simple to set up through most CRM software packages. Using templates and analytics reporting, you can create, manage, and review current e-mail campaigns and design new ones. Your digital marketing service can help you set up automated e-mail, or create content for manual email messages.
Chat Automation Services
Due to the popularity of social media and mobile phones, chat has become a staple in everyday communication for internet users. Unfortunately, because chat provides automatic delivery and response, consumers expect this kind of communication everywhere they go. While websites and social media can easily have chat platforms connected for quick and easy responses, there’s not always someone to operate them. This is where automated chat services come in to save the day.
Automated chat uses preprogrammed bots to reach out to or reply to your customers. Messages can be as simple as, “We’re currently out of the office, but will reply as soon as we see your message!” to a wide assortment of FAQ answers.
While chatbots are limited in their replies, they provide the promptness consumers have come to rely on. This offers the illusion that your company is always available, and your website is always active. Your digital marketing service can help install a chat source and create and program the bot to reply in the spirit of your brand.
Social Media Marketing
Social media provides access to billions of internet users from around the world. Your digital marketing service may offer a variety of social media-related services, like:
- Content creation
- Scheduled content distribution
- Video creation
- Social media chat services
- Multiple platform syncing and management
The average internet user spends approximately 2-hours and 22-minutes on social media every day. That’s a prominent chunk of time to get your brand’s message heard and shared.
Website Design and Maintenance
Your website is like a digital business card. It provides a first and lasting impression of your brand and your online abilities. For many consumers, your website design will make or break their faith in you.
Digital marketers often manage web design and maintenance, including aesthetics, content, links, mapping framework, and upkeep.
Pay Per Click Advertising
Pay per click advertising can be tricky. It involves choosing the right keywords and placing your ad in all the right spots. As the name suggests, pay per click ads, only require a company to pay out if the ad is clicked. Unfortunately, your ad could get clicked plenty and still never pay off if it’s in the wrong spot. A digital marketing expert researches the right keywords and locations for ads before placing them. This increases the potential for ROI.
Content Management and Distribution
The content you post is important to your image. It affects the way consumers view you, and the way search engines rank you. Digital marketers work with you to create content which speaks in the tone and language of your brand. Content is then scheduled for distribution and posted by your marketing service or automated for delivery.
Hiring the Right Digital Marketer
Hopefully, this look at digital marketing services has helped. When hiring a digital marketer, it’s important to choose someone who understands your brand and where you want it to go.