10 eCommerce SEO Tactics

Search engine optimization (SEO) is a vital component of any good digital marketing strategy because it helps connect your products and services with the people that are searching for them online. Typically, we think of SEO as a tool to help your blog posts and web pages rank higher in search results, but it can also play a crucial role for your eCommerce pages. Here are 10 eCommerce SEO tactics to help drive more traffic to your store.

1 – Engaging Product Descriptions

The way you describe the products in your eCommerce store is an overlooked, but effective tactic to help you stand out from the crowd. You’ll want the content to be engaging to the readers and unique, especially if there are a lot of competitors in your niche. You should also include relevant keywords in your product descriptions that blend seamlessly and seem natural.

2 – Optimize Product Images

Every product page has images and those images should be optimized for best SEO results. Any captions should be clear and concise, there should be alt-text included for each image and if necessary, compress the file sizes so they load quickly. Most customers won’t stick around for too long if images are slow to load.

3 – Customer Reviews

When you have customer reviews for your products, it’s like a signal letting everyone know this is a reputable place to shop and the products are high quality. Research has shown that you can increase conversions when you include reviews on your eCommerce site and Google may view them as fresh content being added regularly, which will help with SEO.

4 – Effective Internal Linking

Both humans and search engines like it when you link to other, relevant content on your website. With an eCommerce site, you have ample opportunity for internal linking as you can link to pages with similar or complimentary products, or to blog posts that go into further detail about the products on a given page. When creating an internal linking strategy, think about pleasing the humans and it will satisfy search engines at the same time.

5 – Straightforward Navigation

Shoppers demand easy navigation when they are shopping online. If you make the process of buying fro you as seamless as possible, you will be rewarded with better search results. If there is a high rate of bounce backs from your site to the search engine, it will seem as though your site doesn’t have the information searchers are looking for and less traffic will be sent your way.

6 – Increase the Speed of Your Site

How quickly your site loads can have an impact on SEO. As mentioned above, it’s a good idea to compress images if they are loading slowly, but you need the whole site to load quickly for optimum results. Aim to be among the fastest loading sites in your niche and you should reduce the number of visitors leaving for your competitors.

7 – Optimize for Mobile

More and more people shop online via mobile devices these days, and it’s a trend that’s only going to grow. Whether you’re a smaller, local business or national brand, it’s imperative to optimize your eCommerce site for mobile if you want people to stick around. And Google’s mobile-first index that prioritizes mobile search results means you’ll likely be left off the first page if you don’t comply.

8 – Manage Out of Stock Products Correctly

When certain products run out of stock or you’ve stopped selling them, the last thing you want to do is just delete the page from your website. People landing on your site and then leaving right away because the page they want is no longer there won’t help with your SEO efforts. Instead, leave the page up and leave a message that explains the item is out of stock or discontinued, with links to relevant, complementary products on other pages. You can also remove the original page and use a 301 redirect that takes them to a relevant product page or blog post.

9 – Keyword Optimization

Keywords are important for your eCommerce site, just as they are for your service pages and blog posts. Much of the time, your titles and product descriptions will include the keywords you want to rank for, but don’t forget to check out competitor sites and search results for your chosen keywords to see what’s ranking now. And since Google is getting more into search intent, consider why your visitors would be searching for the keywords you are targeting and make sure they get it when they land on your website.

10 – Social Media Integration

Integrating your eCommerce site with your social media accounts will give you another weapon in your fight for superior SEO results. Things like social logins, share buttons and driving engagement will all let it be known that your site is one worth visiting. 

These are just a handful of the ways you can make your eCommerce site stand out from the crowd and get noticed by search engines. If you’d like to learn more and find out how we can help you reach new heights with your eCommerce, get in touch today and book a discovery call. 

WooCommerce vs Shopify [Business Owner vs Developer]

woocommerce vs shopify

WooCommerce vs Shopify

I wanted to approach this topic from two perspectives, the business owners view on WooCommerce vs Shopify and the developers view on WooCommerce vs Shopify. Both of these platforms have their merits and would make excellent online stores for any business to get off the ground on. We’ll dig into which is better for you as a small business owner in the short run and long run and give you a clear winner from both points of view. We’ll rate it in 3 categories, Ability to Grow and Scale, Ease of Store Management, Cost of Doing Business for the business owner and Ease of customization, Ability to get to market, ease of client management for the developer.

WooCommerce vs Shopify from a Business Owner’s Perspective

Being one of the most popular DIY eCommerce platforms on the web today, WooCommerce definitely has it’s strengths when it comes to this comparison. Shopify really shot into the market as a top option though and took DIY eCommerce business owner’s hearts while the did it with a heavy focus on user experience. Let’s dig into our 3 categories!

Ability to Grow – Winner: Shopify

This one from a business owner’s point of view is clear, how well can I grow within this platform? Both systems have plug-in/add-on markets that allow you to expand your reach, interact with your customers, and continue to expand the value of your shop online. Out of the box, Shopify has a multitude of FREE add-ons that make growing the business easy and cost-effective, vs WooCommerce, those plug-ins can start to add up. An advantage to WooCommerce, many of the add-ons are one time fees, versus Shopify’s month to month costs associated with many 3rd party apps.

The clear victory in the ability to grow is with Shopify’s scalable system from their Shopify Basic plans up to their Shopify Plus plan (an enterprise level Shopify system designed for big stores that are crushing it online). WooCommerce get’s left in the DIY dust as you begin to really grow your business as it’s small business appeal wears off once you hit the major leagues.

We’ll give this category to Shopify, it’s clear it’s designed to get you started and get you off the ground. It’s lasting value really takes this category.

Ease of Store Management – Winner: Shopify

Managing your online store should be EASY. If it isn’t, then you’ll have a hard time getting in, managing orders, fulfilling customer needs, updating products and so on. Having an online store requires constant updating, product management & sales activity, customer engagement and really managing your customer’s orders in a timely manner. Shopify has a clear victory here with a highly functional admin panel. It’s clearly built to make the business owner’s life easy and it is also clear that this is a top competitor in the eCommerce market with the navigation, search, and categorization of its functionality.

WooCommerce isn’t exactly hard to use though, it’s just that it’s a small part of the WordPress ecosystem in the admin panel and can get lost in all the other options for website management. We recommend setting up a user specifically for store management so that all the noise can be cut out for this user and managing the store can be much easier. This will help improve the value of the admin panel for the business owner.

We gave Shopify a clear victory here. It’s simply the best admin panel we’ve ever used in over 30 eCommerce platforms.

Cost of Doing Business – Winner: Tie WooCommerce & Shopify

This category is tough. We wanted to approach it in a way that makes sense. So we split it into two categories, getting started & growing.

Getting Started with WooCommerce & Shopify – Shopify is a pay to play platform, you’ll need to invest in their packages to get off the ground, this causes the initial getting started costs to bar some DIY companies the want to get onboard. As opposed to WooCommerce, where you can download this plug-in at no cost and try out having an online store.

This comes with some caveats. The minimal fee to get into Shopify on a monthly basis comes with access to a multitude of free apps/add-ons that will allow you to expand your reach quickly. It also gives you access to Shopify’s Payment Processor so that you can begin taking credit cards online, right away! So for the just getting started business, who wants to maintain low overhead, we recommend Shopify if you want the ability to get off the ground at low cost and expand. If you’re just setting up shop to be online with a product, then WooCommerce’s free platform is really a no-brainer, it’s a great system that’ll help you setup your shop quickly (in less than 5 minutes if you know what you’re doing!).

Growing with WooCommerce & Shopify – So you’ve built your site and want to grow, which platform will provide you the best cost of doing business and help you get your product out to market. WooCommerce has plug-ins that’ll help you do this, however, many come at a cost. For instance, if you want to add Google Shopping to your WooCommerce store, look forward to shelling out $80+ to make this happen, whether you use a 3rd party plug-in or WooCommerce’s own plug-in.

Shopify isn’t a stranger to pay to add plug-ins, however, Shopify offers plug-ins like Google Shopping, Facebook Storefront, Amazon & Ebay connections at no charge. This is where Shopify stands apart from the competition. Your monthly fee, includes access to some of the best growth & scaling connections that there are on the webs today.

We gave this category a tie, as it’s only fair to the store owner that wants to get off the ground in a more organic or word of mouth fashion, that WooCommerce is free. If you’re growing through advertising and digital marketing efforts, then Shopify will win as the low monthly cost will cover the use of premium apps, add-ons and store connectors.

Winner for the Business Owner’s Perspective is: Shopify

We feel that as a business owner, you should be looking ahead. What would be best for my business today, tomorrow, next year and so on is the state of mind. When it comes to growth, the minimal monthly fee that Shopify has, really stands you apart from everyone else online. It shows an investment in your future. Shopify comes with SSL, premium apps, the best user experience in an admin panel hands down and all the tools for growth you can ask for in an eCommerce Platform. It’s by far our favorite for business owners.

Check back soon for the Developer’s Perspective. You won’t be disappointed!

 

Shopify for eCommerce

;gtgl;3rt0Getting into eCommerce has never been so… fulfilling! We want to take a moment and discuss the benefits of utilizing Shopify’s eCommerce platform from our first hand experience. With over 50 eCommerce projects completed in the last decade, we’ve utilized everything from ZenCart, Magento, WooCommerce and many other eCommerce platforms. While some of them had their merits, and are even highly recommended by us, Magento for instance, Shopify has become our go to tool for building out eCommerce Websites.

The fact is, we became Shopify Experts because, it just made sense.

Shopify Highlights

  • Easy to manage admin panel for the customer

This is important to note. Many of the eCommerce platforms we’ve used in the past require extensive training for the client to understand how to manage orders, products, categories, sales, etc. Having the most simple user interface in the admin panel made this a serious contender for us. Just because it’s simple, doesn’t mean it isn’t robust though!

  • Apps, apps and more apps!

Shopify’s App market has virtually anything you can imagine, to get virtually any task completed. This compared to most eCommerce platforms means less time developing, and more time selling.

  • Liquid Source Code

Ok, this one might be above your head, as you’re not a programmer right? Liquid source code is very easy to utilize, manipulate and edit from a programmers stand point, meaning projects get done more efficiently.

  • Their BLOG

Wow, let me tell you something. If you aren’t following their blog, you’re missing out. You need to go check it out, we read it every chance we get and find more and more amazing ways to improve our own business model!

  • Their Support

Their tech team is always on top of it. We’ve rarely encountered issues, but when we have, they handled it swiftly!

  • Free SSL Security

Shopify provides a free SSL Certificate to all of their clients. There is a waiting list, however it’s short and worth the wait!

  • Quality Guidelines

Getting an app, or theme, or ANYTHING on Shopify has to get through their rigorous quality guidelines. Which means that you’ll have a high quality product straight out of the gate.

  • No Server to Manage

Shopify is a managed platform, it’s managed by Shopify! It’s fast, secure and easy. You don’t have to worry about anything.

The Answer

Shopify Developer

It should be clear by now that we are a fan of Shopify. Hopefully by reading this you’ve become one too! We’re experts at Shopify, no really, we’ve even got the badge! Schedule a consult and lets build out your Shopify Web Site now!

 

We are recognized as a top E-Commerce Design & Development Company on DesignRush