Instant ROI with near 100% YoY Sales Growth
With the costs of migration adding up and the loss of money from a poorly run advertising campaign for years, we knew we needed something to kick the relationship with The Growers Exchange off with a bang. Shopping ads were the ticket for us as we were able to quickly deploy and nearly as fast return the customers money back to them at a very positive ROI.
Over 30x ROAS
We’ve heard competitors telling their clients having 5x Return on Ad Spend (ROAS) is the sign of a successful campaign. We think of that as 20% of your profits being taken by advertising (which doesn’t include the payment to the marketing company thinking they’ve done a good job…) We aim for 10x ROAS for our baseline and above for long term success.
With The Growers Exchange, a history of 1-2x ROAS plagued the account so we were concerned between the low ROAS & high competition, we’d be met with a slow growing account that would need time to gather data for success.
We were met with a market full of competition that must be hiring the same digital marketers that settle for poor performace because with in the first week we were able to acheive 30x ROAS on general campaigns and upward of 145x ROAS on specialty campaigns.
What the success has provided
Beyond the value in dollars that this campaign has provided from direct sales out of advertising. We’ve noted major increases from marketing automation channels, churning out funnels faster than all previous years.
But wait, we just said beyond the value of dollars… The Growers Exchange has, after over a decade, begun to trust the industry professionals as such, become increasingly motivated to grow their business further, and begin creating new ways of gaining business due to the rapid growth they’ve experienced just before the season kick off.
Success isn’t weighed only in numbers, even though these are stellar, it’s a mental state that cannot be matched. The value of success has regenerated this business and is allowing them to push the limits of their market to grow once again.