[av_section min_height=’75’ min_height_pc=’25’ min_height_px=’500px’ padding=’large’ custom_margin=’0px’ custom_margin_sync=’true’ color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’https://www.w3affinity.com/wp-content/uploads/2020/07/Screen-Shot-2020-07-07-at-11.58.37-AM-1030×374.png’ attachment=’1578′ attachment_size=’large’ attach=’fixed’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.5′ overlay_color=’#0a0a0a’ overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’border-extra-arrow-down’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-kcc4cvoj’] [av_heading heading=’Fractional CMO Year over Year Growth for Shoe Manufacturer
How W3’s Partnership impacted a Shoe Manufacturer’ tag=’h1′ link=” link_target=” style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’left’ custom_border=’av-border-fat’ custom_width=’50px’ custom_border_color=’#ffffff’ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ av_uid=’av-1hda9s9′] [av_textblock size=’18’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” av_uid=’av-kcc47rf2′ admin_preview_bg=”] How the most effective plan at W3 Affinity, our Fractional CMO plan, provided year over year growth for a mid-sized shoe manufacturing company.
[/av_textblock] [/av_section][av_section color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” av_uid=’av-1fyshyx’] [av_heading heading='”The depth and breadth of their collective knowledge made them highly effective and efficient.”‘ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=’subheading_below’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” color=” custom_font=” margin=” margin_sync=’true’ padding=’10’ link=” link_target=” id=” custom_class=” av_uid=’av-kcc4fm6c’ admin_preview_bg=”] AGS Footwear Group, Lauren N.
[/av_heading] [/av_section] [av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” av_uid=’av-1de63e1′] [av_one_half first av_uid=’av-4pvuyx’] [av_heading heading=’How We Got Started’ tag=’h3′ link=” link_target=” style=’blockquote modern-quote’ size=’32’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-4gzn6x’][/av_heading] [av_textblock size=’18’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-17idzsp’ admin_preview_bg=”] W3 Affinity partnered up with AGS Footwear group and their 3 brands: Stegmann, Cudas and ShoeStuff, in early 2019 at the end of the prime season for their flagship brand.

The relationship started with migration for brands into Shopify from alternate eCommerce systems, optimization of advertising efforts, strategic support of the in-house CMO for digital efforts and offloading the heavy development items for the Amazon Seller Central Account, Shopify development and programming tasks.

The need was a partner with a depth of knowledge in digital to support an already successful inhouse digital manager and bring AGS to the next level.
[/av_textblock] [/av_one_half][av_one_half av_uid=’av-16rb77d’] [av_heading heading=’Their Problem’ tag=’h3′ link=” link_target=” style=’blockquote modern-quote’ size=’32’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-2ocebt’][/av_heading] [av_textblock size=’18’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-3wp6w9′ admin_preview_bg=”] The challenge with AGS Footwear Group’s various brands with different timings on seasons, amount of development needed to manage and launch campaigns and handle website, and various markets to attract in various platforms was getting limited attention from a single in-house team member.

The ability for the in-house member to deliver on in-depth campaigns while managing the various websites constrained time greatly. Paired with sub-par solutions for eCommerce, and they were met with success that was limited by time on the project and platforms. The brand saw good success with the campaigns they were able to run, markets they targeted but time was short.

AGS looked to W3 Affinity to expand its ability to deliver across all the brands year-round using specialized teams on the W3 side to complete tasks and for W3 to provide an ongoing strategy to expand their reach deeper into their marketplace.
[/av_textblock] [/av_one_half] [/av_section] [av_section color=’main_color’ custom_bg=” src=’https://www.w3affinity.com/wp-content/uploads/2016/02/Dollarphotoclub_81205696.jpg’ attachment=’188′ attachment_size=’full’ attach=’parallax’ position=’top left’ repeat=’stretch’ video=” video_ratio=’16:9′ min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” av_uid=’av-11r1sdl’] [av_heading heading='”Pick a Bloom presented us with a TRUE SEO challange, breaking into a very heavily saturated industry. We gladly accepted and have been growing with Pick a Bloom ever since”‘ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ av_uid=’av-106sjfd’] CEO of W3 Affinity, John Keller
[/av_heading] [/av_section] [av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” av_uid=’av-xjegvt’] [av_one_third first av_uid=’av-w6p7ll’] [av_heading tag=’h3′ padding=’10’ heading=’Our Solution’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” av_uid=’av-tze9tl’][/av_heading] [/av_one_third][av_two_third av_uid=’av-2ywevt’] [av_textblock size=’18’ font_color=” color=” av_uid=’av-ryb3ll’] We knew the odds were against us:

  • The client’s website is relatively new
  • They had no blogs on the website (and only 3 today!)
  • The competition was big, Wedding Wire, The Knot, Wedding Bee and many more

Strategy Sessions with Pick a Bloom

We began the strategy phase of our SEO process immediately knowing, we had to go big.

We proposed a blog for “Cost of Wedding Flowers” due to the traffic that the keyword commanded (and all the related phrases). The competition for the keyword phrase was very steep, but we saw an opportunity to do better in the research for the blog and wanted to exploit that as our opportunity to get found.

We utilized tools like Spyfu & Google’s Keyword Tool to determine what the competitors were already dominating so that we could pick a title for the blog post. We landed on “How much do wedding flowers cost” due to the volume of search for the keyword phrase and the fact that it was only medium competition, versus the high competition of the “cost of wedding flowers” phrase we discovered. This was our chance to come into the cost phrase market from a back door.

Creating the Content with Pick a Bloom

Our teams got together to discuss all of the options for this blog. It was a collaboration with their owner Anndria and our team to come up with all the headings within the content before we started researching the answers to the questions we wanted to answer. We knew we needed to break it down by category of flowers, we knew we had to be unbiased in our review of the cost to provide true value to their site visitors and we knew we needed to be in depth in our answers to ensure that the visitors would not only visit, but read the content.

We proposed a minimum of 1,800 words for the blog, developed the titles of the sections for Pick a Bloom based on keyword research, and assisted in the research for each section. Pick a Bloom’s in-house writer took our requirements and created an amazing blog that looked great, read well and was very informative.

Optimizing the Blog for Competitive Success

With this post, we had to pull out all stops. There were no restrictions in our process, we needed to rank for this blog.

The blog post underwent a full audit & optimization process:

  • Images had Alt & Title tags added
  • Headings were formatted with H1-H3 based on priority
  • Blog Schema Markup was added in the Shopify Liquid code to markup title, author, description, date published, date modified, and image.
  • The blog was indexed through Google Webmaster Tools

That was it, we pulled out the big guns and optimized this blog, sat back and watched as our rankings grew, and they did at first…

After a solid 30 days, we went from not existing to the 10th page of Google…

We had already begun the process of link building to the blog, pointing internal links to the blog, emailing clients about the blog, advertising about the blog and posting it all over social media. We saw another bump, we moved to the 2nd page of Google!

We all know that the second page doesn’t cut it in SEO.

Using AMP as our Silver Bullet

We had done everything we could to rank, even gathered some great links from other sources, and couldn’t break the top 10.

We had used AMP on our WordPress clients in the past and saw some good result from it and know that AMP is a project worth doing for all clients, but hadn’t cracked the mold on how we wanted to approach it for our Shopify clients.

After considerable research, we found FireAMP, a Shopify Plugin that provides the ability to configure AMP for your pages, posts, products and categories.

We installed the app and contacted the owner of it right away to begin customization of how the AMP layout looked and felt.

Finally, we installed tracking and reported it to Webmaster Tools so that we could being to measure the result of our labors.
[/av_textblock] [/av_two_third] [/av_section] [av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=” av_uid=’av-pp4fjt’] [av_one_third first av_uid=’av-o8g7nt’] [av_heading tag=’h3′ padding=’10’ heading=’The Results’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” av_uid=’av-mqhp3t’][/av_heading] [/av_one_third][av_two_third av_uid=’av-lfhqm1′] [av_textblock size=’18’ font_color=” color=” av_uid=’av-jq63ax’]

Over 550+ Keywords jumped in ranking to the first page of Google

We waited about 30 days and started to see dramatic growth in traffic to the website from Google Organic Search on MOBILE DEVICES. This was it, we had done it! A culmination of all the SEO we had done before + the utilization of AMP had cracked the barriers for Pick a Bloom and resulted in first page rankings for over 550 keywords, which has led to Pick a Bloom being seen over 1,000 times per day in SERPs.

increase-keyword-rankings

Traffic to the website grew by over 1000%

YES! This was it, what we’d been waiting, and waiting, and waiting patiently to happen. We had been fighting competitors through link building and our tactics outlined in the strategy, but AMP had sealed the deal.

Traffic grew month over month past the 30-day mark by 100% until we reached the 8th month where traffic had cumulatively reached 1000% growth for Pick a Bloom.

increase traffic to your website
[/av_textblock] [/av_two_third] [/av_section] [av_section color=’main_color’ custom_bg=’#2b2b2b’ src=” attachment=” attachment_size=” attach=’parallax’ position=’top left’ repeat=’stretch’ video=” video_ratio=’16:9′ min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” av_uid=’av-ho8heh’] [av_heading heading=’Want W3 Affinity to Do this for You?
Fill out the form below’ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ av_uid=’av-gibzuh’][/av_heading] [av_one_third first av_uid=’av-e7060p’] [/av_one_third][av_one_third av_uid=’av-c8w5tl’] [av_contact email=’info@w3affinity.com’ title=” button=’Request Free Consultation’ on_send=” sent=’Your message has been sent! We’ll be in touch shortly.’ link=’manually,http://’ subject=” autorespond=” captcha=” color=’av-custom-form-color av-light-form’ av_uid=’av-al9dvd’] [av_contact_field label=’Name’ type=’text’ check=’is_empty’ options=” width=” av_uid=’av-8ha1nd’][/av_contact_field] [av_contact_field label=’Phone’ type=’text’ options=” check=’is_number’ width=” av_uid=’av-7a6h61′][/av_contact_field] [av_contact_field label=’E-Mail’ type=’text’ check=’is_email’ options=” width=” av_uid=’av-npxyh’][/av_contact_field] [av_contact_field label=’How can we help you?’ type=’textarea’ options=” check=’is_empty’ width=” av_uid=’av-3nzmbd’][/av_contact_field] [/av_contact] [/av_one_third][av_one_third av_uid=’av-2xqtyx’] [/av_one_third] [/av_section]