[av_section min_height=’75’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’border-extra-arrow-down’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” color=’main_color’ custom_bg=” src=’https://www.w3affinity.com/wp-content/uploads/2019/06/allen.jpg’ attachment=’998′ attachment_size=’full’ attach=’fixed’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.5′ overlay_color=’#0a0a0a’ overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′] [av_heading heading=’SEO Case Study
+100% Growth Year over Year’ tag=’h1′ style=’blockquote modern-quote’ size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”][/av_heading] [av_hr class=’custom’ height=’50’ shadow=’no-shadow’ position=’left’ custom_border=’av-border-fat’ custom_width=’50px’ custom_border_color=’#ffffff’ custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’no’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’] [av_textblock size=’18’ font_color=’custom’ color=’#ffffff’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] How W3 Affinity increased traffic from Google Organic Search by over 100% in 12 months for an established education franchise.
[/av_textblock] [/av_section] [av_section min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” av-desktop-hide=’aviaTBav-desktop-hide’ av-medium-hide=’aviaTBav-medium-hide’ av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ av_element_hidden_in_editor=’0′] [av_heading heading='”John did an awesome job for us! He was very patient and made the whole process of setting up our website easy. We couldn’t be more pleased with his work!”‘ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=” custom_font=”] Owner of Pick a Bloom, Anndria K.
[/av_heading] [/av_section] [av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=”] [av_one_half first] [av_heading tag=’h3′ padding=’10’ heading=’How We Got Started’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] W3 Affinity started digital marketing efforts for iCode in December of 2018.

iCode approached W3 Affinity as a referral from Clutch looking for a new website & expertise in SEO.

iCode faced steep competition from a very quickly growing market that was established before iCode in their market.
[/av_textblock] [/av_one_half][av_one_half min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”] [av_heading tag=’h3′ padding=’10’ heading=’Their Problem’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] iCode joined the market a little later than the competition that already had many more locations across the US. iCode faced the difficulty of both needing a newer website that showed off their high-end services but also improved SEO.

Their market is saturated and they needed a very competitive SEO company to come in and make a dent.
[/av_textblock] [/av_one_half] [/av_section] [av_section color=’main_color’ custom_bg=” src=’https://www.w3affinity.com/wp-content/uploads/2016/02/Dollarphotoclub_81205696.jpg’ attachment=’188′ attachment_size=’full’ attach=’parallax’ position=’top left’ repeat=’stretch’ video=” video_ratio=’16:9′ min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=”] [av_heading heading='”Working with iCode‘s team has been a pleasure. We enjoy the collaboration with industry experts to make a difference by growing their visibility for services that are truly needed for today’s youth. It’s rewarding working with iCode.”‘ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] CEO of W3 Affinity, John Keller
[/av_heading] [/av_section] [av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=”] [av_one_third first] [av_heading tag=’h3′ padding=’10’ heading=’Our Solution’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] We had a major challenge coming into work with iCode. Their site was dated and had issues that caused content cannibalization along with a typical WordPress setup that was overburdened with plugins and customization to make it fit a mold that iCode needed. We quickly worked with iCode’s team to develop a high end and extremely functional website that allowed users to browse the website and convert through enrollment CTAs on the website.

Make it new again

We had to upgrade the website. We opted for keeping the platform on WordPress for the sake of future scalability but backed out many of the plug-ins that were cluttering the site, causing slow down and security issues and were causing content issues.

We made it extremely mobile friendly, ensuring each page was touched to give great functionality to the mobile users on the site.

The new website for iCode was completed in 45 days and is currently one of our favorite to date. We use it every chance we can when someone asks “What style website do you recommend for us?”

Speed it up

Before the new site, load times were hovering at the 6-7s range. We feel that site speed is one of the #1 SEO tactics and this was no different. We worked on optimizing the site through various techniques, such as, gZip, caching, minification of HTML, CSS & JS, and combining CSS & JS files.

We dropped the load time to under 3s for all pages on average with many pages loading under 2s. This we feel is a large portion of the growth we felt in the early part of Q1.

Give users a reason to come to the site

We started blogging on the site to target awareness stage users looking for answers to problems they’re having with their children, such as, independent thinking skills and more. This was then shared through email, social and various online/offline channels to drive traffic to the website.

This gave us the opportunity to increase our reach through remarketing, audiences and more.

Get the name out there

We focused hard on getting the word out there that iCode is now in the neighborhood. Through highly effective link building, we were able to drive referral business along with increase ranking for iCode. Using press, local directories, and specific tools/tactics we’ve been using for 16 years, we were able to generate great links that have value for years to come.

We then moved over to Google Local for each location and went to work improving the profiles, gathering citations for the locations and marking up the site with local schema to ensure that the site could be found.
[/av_textblock] [/av_two_third][/av_section][av_section color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ id=”] [av_one_third first] [av_heading tag=’h3′ padding=’10’ heading=’The Results’ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [/av_one_third][av_two_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=”] [av_textblock size=’18’ font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”]

A high end and functional website

iCode was brought into a higher end website with the rebuild we did with their team. Working with them, we were able to create our favorite website to show off to our prospective clients.

Over 100% growth in 6 months

We measure year over year to compare ebbs and flows in traffic trends for our client’s businesses. In the 6 months we worked with iCode to date, we had experienced a 108% growth in organic search to the website.

What is better than traffic? Conversions.

We not only saw major growth in the website in the past 6 months in terms of traffic to the site. We saw a major increase in events/goals being completed. In the past 6 months, we saw conversion rates go from under 3% to 17%. Meaning, we were not only driving traffic, but meaningful traffic to the site that was taking action that results in revenue for iCode.
[/av_textblock] [/av_two_third][/av_section][av_section color=’main_color’ custom_bg=’#2b2b2b’ src=” attachment=” attachment_size=” attach=’parallax’ position=’top left’ repeat=’stretch’ video=” video_ratio=’16:9′ min_height=’25’ min_height_px=’500px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=”] [av_heading heading=’Want W3 Affinity to Do this for You?
Fill out the form below’ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’][/av_heading] [av_one_third first] [/av_one_third][av_one_third] [av_contact email=’info@w3affinity.com’ title=” button=’Request Free Consultation’ on_send=” sent=’Your message has been sent! We’ll be in touch shortly.’ link=’manually,http://’ subject=” autorespond=” captcha=” color=’av-custom-form-color av-light-form’] [av_contact_field label=’Name’ type=’text’ check=’is_empty’ options=” width=”][/av_contact_field] [av_contact_field label=’Phone’ type=’text’ options=” check=’is_number’ width=”][/av_contact_field] [av_contact_field label=’E-Mail’ type=’text’ check=’is_email’ options=” width=”][/av_contact_field] [av_contact_field label=’How can we help you?’ type=’textarea’ options=” check=’is_empty’ width=”][/av_contact_field] [/av_contact] [/av_one_third][av_one_third] [/av_one_third] [/av_section]